For example, if you’re at a restaurant, was the service great because the food came out quickly? Or did your waiter go above and beyond for you when the food came out slower than expected? Saying the service was great doesn’t give you a lot of information. The main reason is that it’s just not useful for a potential customer. Similar to the bullet above, if the review is too short and simply says something along the lines of, “Service was great!” it runs a high risk of being hidden. While we as humans understand that someone might be blown away by a business or service and want to rave about them online, the Yelp filter finds this suspect and will most likely hide it – unless it’s from an established Yelper with no suspicion of solicitation. Unfortunately, overly positive reviews are more victim to the Yelp filter than negative ones. If there isn’t any substance to the review besides a scathing account of how horrible the company is, it might be filtered out as well. Reviews that are overly negative aren’t very useful to other users. If you know your customer is extremely happy with your services, why not ask them to review you for a slam-dunk positive testimonial? The logic behind this makes sense on a surface level. Reviews that are too positive run a higher risk of being solicited by the company – a big no when it comes to Yelp reviews. But the Yelp filter thinks that overly positive or negative reviews aren’t the most trustful or useful, so they end up hiding those reviews. It might feel like all your hard work of going above and beyond to make your customers happy is for nothing if Yelp simply filters out that review from your profile. One of the more frustrating aspects of the Yelp filter is when a great and unsolicited review is hidden. That probably raises some questions for you, and the same logic applies to the Yelp filter. Think of bots and how they typically don’t have a lot of friends, profile information, or a profile picture. The user doesn’t have very many friends.According to Yelp, newer profiles are more likely to be fake, or solely created to leave a review.Ī Yelp profile can be deemed too new in a couple of ways. If someone’s Yelp profile appears too new, it can send a red flag to the Yelp filter. These reasons primarily deal with the reviewer’s account, the substance of the review, and whether it violates Yelp’s guidelines. There are a couple of reasons why your reviews might be hidden by the Yelp filter. The reviews that are hidden by the filter don’t count towards your overall star rating, so if the Yelp filter is hiding a lot of your positive reviews, you might feel the negative impact of it in your overall rating. While the intentions of the Yelp filter are good, many businesses end up frustrated with it when the filter starts hiding authentic and positive testimonials. The goal of the filter is to show the most honest and helpful reviews on a Yelp business profile page and filter out solicited or illegitimate reviews. This filter uses an automated algorithm to hide reviews based on specific attributes. If your business is on Yelp, chances are you’ve heard of – or have experienced – the Yelp filter. Yelp has positioned itself as a trusted review site by weeding out these questionable testimonials, in part with help from Yelp’s review filter algorithm. You might just see a star rating without any context, or an over-the-top glowing review that looks fake. While you can also look up businesses on Google, the quality of reviews generally aren’t as high. One of the reasons why Yelp is so prolific and trusted by users is the volume and quality of the Yelp filtered reviews. Yelp Reviews vs Google Reviews: Quality Over Quantity In fact, 97% of people make a purchase after visiting Yelp. Whether you’re looking for a new restaurant to try, a landscaper to spruce up your yard, or are searching for a trustworthy new hairstylist, Yelp has countless businesses and reviews for you to consider. Yelp is one of the largest and most trusted local review sites out there today.
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